Often I wonder if trade shows are worth spending the time, money and legwork on but I decided to go to Hong Kong for Vinexpo and it was definitely worth it.
Celebrating its 20th edition this year, Vinexpo Hong Kong is the most renowned trade exhibition for wine and spirits industry professionals in the Asia-Pacific region. With close to 1500 exhibitors representing 30 countries, it was the perfect time to connect and reconnect with industry folks from around the world – all in one place!
As an extra incentive to attend, Australia was chosen as the “Country Of Honour” this year which, in my opinion, really was an honour! It was the largest-ever showcase of Australian wineries with 140 exhibitors representing 230 wine brands from over 35 regions. My heartiest congratulations to Wine Australia for such a well-organised, well attended exhibition. Not to mention the coolest official networking party I’ve been to for ages. Complete with five themed bars covering laneways, the harbour, beachside, bbq and the red-centre. It made me feel very proud to be Australian!
I would like to see a bigger focus on women in the Australian wine industry. It still is quite lop-sided but let’s keep pushing for action and conversation to continue.
After hiking around the exhibition for a few days, it was well worth spending the weekend to slow down and “relax”. As a major cosmopolitan city, Hong Kong really is the complete package. From the local food markets with colourful characters, to the array of wine stores popping up, impressive award-winning restaurants and bars, Melbourne-esque neighbourhoods complete with hidden laneways and bars, street art and of course Hong Kong’s beautiful Victoria harbour with the hillside views beyond. Hong Kong is a wonderful place to lose yourself in – even for a few days!
Check out my video and let me whet your appetite to visit! We might even meet you there!