TREASURY WINE ESTATES LAUNCHES ITS FIRST FRENCH WINE HOUSE

MDGE Portfolio Shot

Maison de Grand Esprit
– Tradition Reinvented

A new chapter in French winemaking

Treasury Wine Estates has launched its first French wine brand,
Maison de Grand Esprit, which translates to ‘House of Great Minds’. Their aim is to make luxury French wine more accessible and reinvigorate the consumer experience.

I was privileged to be invited to the Singapore launch recently to hear more about this exciting initiative in the luxury wine market.  I was greeted by an enticing line up of wine in a bright and airy (and airconditioned thankfully!) space at renowned restaurant, Au Petit Salut.

Au Petit Salut has been satisfying the cravings of its loyal customers for close to 20 years and has recently reopened after a renewed look.  Au Petit Salut is nestled in a lush setting surrounded by nature’s greenery located in Dempsey, about 10 minutes north-east of Singapore’s downtown.

Maison de Grand Esprit’s philosophy is to showcase the very best of France’s premier regions; Bordeaux,

 Burgundy, Rhone and Provence; all under the one House and in adherence to the strict AOC rules. (AOC stands for “Appellation d’Origine Contrôlée” and is the French wine classification system). The wines are sourced from a selection of France’s very best vineyards and grapegrowers; all are made and bottled at wineries in the individual regions where the grapes are sourced.

Maison de Grand Esprit Consultant Winemaker, Sebastien Long, born and bred in the Rhone Valley, draws on his experience in both Old and New World winemaking regions to create a range of wines that are proudly French, but modern and fruit driven in characteristic.

“This flexible sourcing approach provides luxury wine lovers with the opportunity to discover the best of France under one trusted brand. Maison de Grand Esprit offers something that other French chateaux cannot, given their traditional sourcing methods,” says Sebastien.

“The collection has been designed with a modern luxury consumer in mind – hence the wines are contemporary in style – full bodied with bold, fruit flavor characteristics.“

We are proud to showcase a collection of luxury, appellation d’origine contrôlée wines”  he adds.

We were passionately guided by Sebastien through all eight wines. Each one has its own special story and regional significance.   The menu was crafted to match the wine beautifully.  For Amuse Bouche it was Carpaccio of Hokkaido Scallop with Avruga caviar and lemon dressing.  Starter was Cured Salmon Trout with beetroot puree, cucumber and dill mustard. The main was Slow Cooked Pork Belly with parsnip and white bean puree, nashi pear and thyme jus and finished off with an assorted international cheese platter.

It’s hard to choose some favourites but (apart from the L’Être Magique Crémant de Bourgogne NV Brut – who doesn’t love sparkling?) I really enjoyed the L’Être Magique Côtes de Provence 2016 (Provence Rose is always excellent). The two reds that stood out for me were the La Mystèriale Santenay Premier Cru 2015 (100% Pinot Noir) and La Mystèriale Lussac Saint-Émilion 2015 (which is an AOC within Bordeaux area and a blend of Merlot, Cabernet Franc and Cabernet Sauvignon).

Maison de Grand Esprit will be available in selected stores in Singapore in early 2018 and some is already available in Australia.

The launch collection includes:

GRAND ESPRIT
Grand Esprit Saint-Estèphe

LA MYSTÈRIALE
La Mystèriale Santenay Premier Cru
La Mystèriale Lussac Saint-Émilion
La Mystèriale Châteauneuf-du-Pape

L’ÊTRE MAGIQUE
L’Être Magique Bordeaux
L’Être Magique Bourgogne
L’Être Magique Crémant de Bourgogne
L’Être Magique Côtes de Provence